Made by the people who do the work.
We set out to give every dog their best spa day, one driveway at a time — and after 12 years of doing exactly that, we realized the industry deserved better tools.
Meet Ernie
Ernie was our brindle English Bulldog — and the canine CEO of Ernie's Dog Spa, our mobile pet grooming business in Northern Virginia. His coat was a beautiful mix of fawn and dark streaks, the classic brindle pattern. When it came time to name the software, there was only ever one answer. Brindle is his legacy.
12 years on the road
Jimmy and Dina started Ernie's Dog Spa with a van, a pet grooming table, and a genuine love for animals and small business. Over 12 years in Northern Virginia, they built a loyal client base, a reputation for exceptional care, and a deep understanding of what it actually takes to run a mobile grooming operation.
They also built a deep frustration with the software available to them. Every tool they tried was designed by people who had never held a pair of shears — bloated with features they didn't need, missing the ones they did, and priced in ways that punished growth.
When they sold Ernie's Dog Spa to start a family, they took everything they'd learned and channelled it into building the tool they always wished existed.
What we believe
Animals first
Every feature we build starts with one question: does this help pet groomers spend more time with the animals they love?
Small business matters
Independent pet grooming businesses are the backbone of their communities. They deserve enterprise-grade tools at fair prices.
Built from experience
We've lived every problem Brindle App solves. No guesswork, no surveys — just 12 years of hard-won knowledge.